ASC Marketing and Communications Workshop: Storytelling

Arts and Sciences Marketing and Communications Workshops bring together communicators across the college for virtual and in-person professional development sessions on a wide variety of topics.

For this presentation, we took it back to the basics, talking about story structure, audiences, and the basic building blocks of telling a good story. We also applied some of those questions to a common theme - student recruitment and yield season - that plays a large role in the audience’s jobs each year.